Digital Media Coordinator Senior Project - Walt Disney Company

For my senior project, I created designs showcasing my qualifications for the Digital Marketing Coordinator role at The Walt Disney Company. I designed a brochure, social media story, and email blast to demonstrate my skills in print design, social media marketing, and brand insights. I aimed to align my passion for Disney with my career aspirations and contribute to the company's marketing efforts, integrating information on upcoming news and theme park deatils. This project reflects my commitment to design, Disney, and my ambition to join its digital marketing team.

In terms of their target audience, Disney's brand caters to a diverse range of park visitors and patrons, including families with young children, couples and honeymooners, adult fans of various Disney franchises, international tourists from around the world, annual passholders who visit frequently, and those attending special events or conventions. While the job description didn't explicitly outline a specific problem, like many brands, there is a strong effort put into maintaining consistent customer reach and engagement. In essence, they aim to ensure that their audience remains connected and informed about the parks, ticket offerings, and entertainment options. This involves creating innovative and engaging ways to educate their customer base about the parks, promoting ticket sales and shows, and enhancing the overall customer experience.