Quick Run Grocery - Brand Design

This personal project was undertaken to enhance my portfolio with a suite of media pieces, including a UI prototype, printed flyer, landing page, and email blast, effectively communicating and promoting this new shopping method.

Quick Run Grocery, inspired by the established Publix brand, caters to both middle and upper-class families while inclusively supporting the broader community by accepting food stamps. With an emphasis on savings and BOGO deals, it has managed to draw a varied clientele, including students, single parents, and younger shoppers. A key challenge for Quick Run Grocery was the tedious checkout lines. This inconvenience not only hampered the overall shopping experience but also risked losing potential customers.

The project introduced a mobile checkout solution, inspired by successful retail models, enabling customers to scan, add to their cart, and complete purchases through a mobile app.