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Verde Fast Food Restaurant
Project type
Graphic Design
Date
October 2023
Tools
Adobe Illustrator, Adobe Photoshop, InDesign, After Effects, Blender, Adobe Premiere.
In this senior design campaign, I crafted a comprehensive brand identity for Verde, a fictitious vegetarian fast food concept. The campaign combines retro aesthetic nods to the 50's diner culture with modern sustainable values, emphasizing Verde's eco-conscious ethos. Utilizing sophisticated design elements from an engaging logo with a rabbit mascot to a versatile menu showcasing both brand colors and typefaces, I integrated a cohesive narrative across audio, print, web, and video platforms. The commercial features two versions, one full-length with 3D elements that I created, and the other a 15-second video made for quick ads.
